À propos de nous
Our Mission
Deliver joy to your little ones with our delightful selection of toys.
To do so, we collaborate with local artisans who care about quality and create toys with love.
The Toy Concept
From our local toy makers to your home, discover how we deliver a variety of toys that spark imagination and happiness.
Our Creations
Explore our curated toy collections, each meticulously designed to inspire creativity, learning, and fun.
Meet our team
Dedicated professionals driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the toy line, marketing, and customer experience strategies.
Mich Stark
Chief Toy Officer
Mark loves taking on challenges. With his multi-year experience as Commercial Director in the toy industry, Mark has helped the company to get where it is today. Mark is among the best minds.
Emily Johnson
Chief Technical Officer
Emily is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house designers and looks after the community of thousands of toy enthusiasts.
Iris Joe
Chief Financial Officer
Sarah, with her extensive experience in the toy industry, helps us understand market trends and improve our offerings. She is committed to driving success and brings her expertise to elevate the company.